Privacy policy

Last Updated: February 3, 2026

New Evolution Co. (“New Evolution,” “we,” “us,” or “our”) operates this website and online store (collectively, the “Services”) to provide customers with a reliable, secure, and seamless shopping experience.

This Privacy Policy describes how we collect, use, disclose, store, and protect your personal information when you visit our website, create an account, make a purchase, or otherwise interact with us. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will govern with respect to personal data practices.

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

1. Personal Information We Collect

“Personal Information” refers to information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual. It does not include anonymized or de-identified information.

Depending on how you interact with our Services, we may collect the following categories of personal information:

a. Contact Information

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number

b. Payment and Transaction Information

  • Payment method details (processed securely by authorized third-party payment providers)
  • Order details, transaction confirmations, refunds, and exchanges

Important: We do not store complete payment card numbers. All payment transactions are handled by PCI-DSS compliant payment processors.

c. Account Information

  • Username and encrypted password
  • Account preferences and settings
  • Purchase history and saved items

d. Shopping and Usage Information

  • Products viewed, added to cart, wishlisted, or purchased
  • Browsing behavior and interaction with site features
  • Search queries and product preferences

e. Communications

  • Messages, inquiries, or requests sent to us
  • Customer support interactions, feedback, and reviews

f. Device and Technical Information

  • IP address
  • Browser type and operating system
  • Device identifiers
  • Network and connection data

  • Referring pages and usage timestamps

2. How We Collect Personal Information

We collect personal information through:

  • Information you provide directly (account creation, purchases, contact forms, support requests)
  • Automated technologies (cookies, pixels, web beacons, analytics tools)
  • Service providers who assist in operating our business
  • Advertising, marketing, and analytics partners (where permitted by law)
  • Third-party platforms you interact with in connection with our Services

3. How We Use Your Personal Information

We use personal information for the following purposes:

a. Providing and Improving Our Services

  • Processing orders, payments, returns, and exchanges
  • Delivering products and managing logistics
  • Creating and maintaining customer accounts
  • Personalizing content, recommendations, and shopping experiences
  • Improving website functionality and performance

b. Marketing and Promotions

  • Sending promotional emails, offers, and updates (where permitted)
  • Displaying relevant advertisements across platforms
  • Measuring and analyzing marketing effectiveness
  • Conducting market research and customer surveys
  • You may opt out of marketing communications at any time.

c. Security and Fraud Prevention

  • Verifying identity and account activity
  • Detecting and preventing fraud or unauthorized use
  • Protecting customers, our business, and our platform

d. Customer Support and Communication

  • Responding to inquiries and requests
  • Providing service updates and order notifications
  • Resolving complaints and issues

e. Legal and Compliance Purposes

  • Complying with applicable laws and regulations
  • Enforcing our policies and agreements
  • Responding to lawful requests and preventing harm

4. How We Share Personal Information

We share personal information only when necessary and for legitimate business purposes, including with:

Service Providers

  • Payment processing partners
  • Shipping and logistics providers
  • Cloud hosting and ecommerce infrastructure providers
  • Email, customer communication, and marketing platforms
  • Analytics and performance measurement providers

Marketing and Advertising Partners

  • Advertising networks and social media platforms (where legally permitted)

Affiliates

  • Companies within our corporate group for internal business operations

Legal and Business Purposes

  • Government authorities or courts when required by law

  • Parties involved in mergers, acquisitions, or business restructuring

We do not sell personal information for monetary consideration. Certain data sharing for advertising purposes may be considered a “sale” or “sharing” under applicable privacy laws. You have the right to opt out of such activities where required by law.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential site functionality
  • Improve website performance and usability
  • Analyze traffic and usage patterns
  • Support advertising and retargeting
  • Remember preferences and settings

Types of Cookies

  • Essential cookies: Required for core site functions
  • Performance cookies: Help us understand site usage
  • Functional cookies: Remember preferences
  • Advertising cookies: Deliver relevant ads

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

6. Children’s Privacy

Our Services are not intended for individuals under the age of 18 (or the age of majority in their jurisdiction). We do not knowingly collect personal information from minors.

If you believe a child has provided personal information, please contact us and we will promptly delete it.

7. Data Security and Retention

Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information, including encryption, access controls, and secure infrastructure. However, no system is completely secure.

Retention

We retain personal information only for as long as necessary to:

  • Provide our Services
  • Comply with legal and regulatory obligations
  • Resolve disputes and enforce agreements
  • Maintain security and prevent fraud

Typical retention periods include:

  • Transaction records: up to 7 years
  • Account data: until account deletion is requested
  • Marketing data: until you unsubscribe
  • Support records: up to 3 years

8. Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion (subject to legal requirements)
  • Receive a copy of your data
  • Object to or restrict certain processing
  • Withdraw consent where applicable

We will not discriminate against you for exercising your rights.

Requests can be submitted via email at support@newevolutionco.com. Identity verification may be required. We respond within the timeframes required by law.

9. International Data Transfers

New Evolution Co. operates from India. Your personal information may be processed in countries other than your own.

Where required, we rely on lawful data transfer mechanisms, including standard contractual clauses or other recognized safeguards, to protect your information.

10. Jurisdiction-Specific Rights

  • India: Rights under the Digital Personal Data Protection Act, 2023
  • European Union / United Kingdom: Rights under GDPR / UK GDPR, including the right to lodge a complaint with a supervisory authority
  • California: Rights under CCPA/CPRA, including the right to opt out of certain data sharing

Residents of other regions may have additional rights under local laws.

11. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their policies before providing information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of our Services after changes indicates acceptance of the updated policy.

13. Contact Information

If you have questions or wish to exercise your privacy rights, please contact us:

Trade Name: New Evolution
Email: support@newevolutionco.com
Phone: +91 9663505204

Address:
New Evolution Co.
Krishnarajapuram, Seegehalli
Bengaluru, Karnataka 560049
India

VAT Number: Not applicable
Trade Number: Not applicable

For data protection purposes, New Evolution Co. is the data controller of your personal information.